Welcome to the Festival Church Brand Guidelines. This page is to give you an insight and guide to the brand of Festival Church, including logos, colours and fonts.
If you're not sure about anything, or think anything needs to be added, please get in touch.
For access to the Festival Church logo pack, please contact Kerry at firstname.lastname@example.org.
Our main logo is comprised of a logomark: the circled "F" symbol and a logotype: Festival Church. The relationship of these elements should not be altered in any way.
The elements have been customised for the brand, therefore please do not recreate or retype the elements.
We also have several sub-logos for each local church congregation, consisting for the main logo, along with the congregation name in that site's allocated colour.
The submark, or icon can be used as a decorative brand elements, as well as a document footer or a stamp.
The dominant colours for our logos is the purple-pink-orange gradient with the purple-black text. For primary usage, the gradient logo should be used against a light background whenever possible. For a dark background, the gradient logo with white text should be used.
For secondary usage, the logo can be used in pure black against a light background, or pure white against a dark background.
It is important to keep our main logo clear of any other graphic elements. To regulate this, clear space should be included around the logo. This exclusion zone is easily identified by the height of the "Festival Church" text element of the logo.
When working in print, the logo should be at least the distance of the diameter of the circular F element of the logo away from the edge of the page.
When working digitally, the logo should be at least the distance of the height of the "Festival Church" text element of the logo away from the edge of the page, and whenever possible from a design perspective, should be at least the distance of the diameter of the circular F element of the logo away from the edge of the page.
To ensure legibility and clarity, please do not scale the logo below the recommended size. The main logo should be no smaller than 1.5cm wide.
A bilingual logo is available for Festival Church sites within Wales. The bilingual "Eglwys Festival Church" logo can be used optionally, in relation to local mission in Welsh sites.
The English-only version of Festival Church logo will always be used on internal documentation and design, for shared resources and on design that is the same across all sites.
Our main brand colours consist of an equal gradient between the purple, pink and orange logo colours. This is accompanied a the dark purple-black.
Each local congregation has an allocated colour. This colour should be used as the primary brand colour for this site whenever possible.
The font used for the Festival Church Logo is Aller, with "Festival Church" in Aller Bold, and the local congregation name in Aller Regular, all caps, in a smaller with wider kerning.
Aller can also be used sparingly for title fonts.
You can download Aller from Adobe Fonts, if you have access to an Adobe CC account.
Our body text font is minimal, modern sans serif, easy to read and uncomplicated.
Wherever possible, Open Sans should be used as the body text font. For titles and subtitles, Open Sans Bold can be used in a larger font size.
If it is not possible to use Open Sans, Calibri (available as a default font on Microsoft Windows) is a suitable alternative.